Are You A Commodity, Or Something Special?

Maybe it’s toilet paper, maybe gasoline. Maybe for you, it’s dentists, hard drives, patch cables, or toothpaste. We all have things that we think of as commodities. We don’t care much about the brand, or any special features — we just need it. And we’ll get it from wherever is cheapest, or most convenient. It’s generic and replaceable. We’d just […]